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Telecom Personal – Pumas’ 4 Nations Bid (Click To View Campaign)

  • ClientTelecom Personal
  • ServicesPromobikes, Adtrikes, Specials

We worked with an agency called Santo from Buenos Aires to produce a full TV commercial for their client Telecom Personal who are the Argentina national rugby team’s main Sponsor.

Augustine Pichot led 15 of his Puma team mates in a protest outside the IRB Headquaters in a bid to gain them enrty into the prestigious Tri Nations competition. Their efforts were aided by large placards, an inflatable Puma paw baring 4 fingers and a host of other Outdoor Media such as Promobikes, Admobiles and Golden Squares. Pichot stated the Puma’s case through a microphone and amp pointed up towards the IRB’s offices at Hugonaut Place.

The commercial aired as a 45 second Spot for 2 months in Argentina.

A little over a year later, the Pumas’ dream was realised when the 3 Nations was extended to the 4 Nations to facilitate the inclusion of this proud rugby nation.

Have a look at the TV spot that aired in Argentina to the left and see some of the behind the scenes footage of the campaign below.