Experiential Events

The focus of experiential marketing is primarily on helping consumers EXPERIENCE your brand in a positive manner.
While traditional advertising (radio, print, television) verbally and visually communicates your brand and product benefits, experiential marketing tries to immerse the consumers within your product by engaging as many other human senses as possible.
Experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.
The goal is to form a memorable and emotional connection between the consumer and the brand through an enjoyable experience. A well-executed experiential campaign increases the chances of customer loyalty and has a direct influence on purchase decision making.

SOME ADVANTAGES OF EXPERIENTIAL MARKETING:

  • Engagement – allows your brand to interact directly with consumers
  • Helps brands to convey their values and mission – consumers are more likely to feel loyal to a brand when they have shared values
  • Makes social media even more powerful – modern consumers love to share their experiences on social media. When you provide them with a fun and memorable experience, they’re highly likely to share these with people they know.
  • It’s FUN – Everyone likes to have meaningful experiences or receive free samples of products or services

COMBINE THE FUN FACTOR WITH THE HIGH RETURN ON INVESTMENT OF EXPERIENTIAL MARKETING CAMPAIGNS, AND IT’S A WIN FOR EVERYONE INVOLVED

ROBO SHOW – BRAND NEW TO IRELAND.

If you are looking for an innovative way to promote your brand or enhance an event, you’ve come to the right place. The Robo Show, with it’s 9 feet tall robots is a magnet for publicity – the perfect way to receive press and media coverage for your business.

Available nationwide to appear at any form of corporate event or brand activation – robots can be customised to display all of your brand iconography and graphics.

LIGHT PROJECTIONS & VIDEO MAPPING

Projections allow us to transform the city’s architectural landscape into immersive billboards. A very effective communication tool for brands looking for something a little out of the ordinary.

With video mapping we in incorporate the structural aspects of building into the creative piece – please visit our website to see some video mapping examples

The possibilities for creating an engaging experience through light projections and video mapping are endless through live interaction with passers-by.