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Vype – DigiBikes / Experiential – Dublin
Today we had Vype booked in on our Digibikes for some engaging outdoor advertising in Dublin. Our job was to promote Vype in Dublin in a fun and effective manner. Our promotional staff were briefed on the campaign details and were able to engage with their target audience on a face to face level.
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Date: September – October 2020
Cycle: 19,20 & 21
Media Used: 3 DigiBikes, 1 DigiVan, 1 Vype branded van
Location: Dublin
Campaign Objectives: To promote new Vype ePods in Dublin
Targeted Area’s:
- Henry Street
- O’Connell Street
- Grand Canal Docks
- Grafton Street
- St Stephen’s Green
- Rathmines
- Raheny
- College Green
- Ranelagh
- Templeogue
- Santry
- Palmerstown
- Lucan
- Churchtown
- Stillorgan
- Sandyford
- Nutgrove
- Blanchardstown
- Tallaght
- Castleknock
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If you’re wondering or searching – “how to promote my business in Dublin?” – our DigiBikes are a cost efficient and effective out of home promotional tool. The use of advertising bikes as part of a localised sales and marketing campaign has proven success. Our riders double as brand ambassadors and are briefed prior to each campaign day – they can hand out branded merchandise and other marketing material at no additional cost.
