The focus of experiential marketing is primarily on helping consumers EXPERIENCE your brand in a positive manner.
While traditional advertising (radio, print, television) verbally and visually communicates your brand and product benefits, experiential marketing tries to immerse the consumers within your product by engaging as many other human senses as possible.
Experiential marketing can encompass a variety of other marketing strategies from individual sampling to large-scale guerrilla marketing.
The goal is to form a memorable and emotional connection between the consumer and the brand through an enjoyable experience. A well-executed experiential campaign increases the chances of customer loyalty and has a direct influence on purchase decision making.
If you are looking for an innovative way to promote your brand or enhance an event, you’ve come to the right place. The Robo Show, with it’s 9 feet tall robots is a magnet for publicity – the perfect way to receive press and media coverage for your business.
Available nationwide to appear at any form of corporate event or brand activation – robots can be customised to display all of your brand iconography and graphics.
Projections allow us to transform the city’s architectural landscape into immersive billboards. A very effective communication tool for brands looking for something a little out of the ordinary.
With video mapping we incorporate the structural aspects of building into the creative piece
The possibilities for creating an engaging experience through light projections and video mapping are endless through live interaction with passers-by.