A Step-by-Step Guide to Kick-Starting Email Marketing for your Product or Service
This time next year, there will be an estimated 4.1 billion email users worldwide. Last year, 269 billion emails were sent and received every day. Contrary to what you may believe, email is still an incredibly popular communication channel.
The average person checks their email up to 15 times a day, so let’s look at how your companies name can reach thousands of inboxes every day by simply launching an email marketing campaign.
Email marketing is cost-effective, and it’s not as scary as you think. With people receiving a huge amount of promotional emails every day, your email needs to cut through the fluff and stand out by engaging and informing readers.
Start with an Email List:
Successful email marketing campaigns rely on great lists of people to email. That’s why it’s crucial to build up your email list and make them a valuable resource for your business.
Email lists can work as excellent lead generation tools, and emails can be sent out automatically to promote products, sales, service, events, and much more.
But what are the best ways to get people signed up?
Consider using a nonintrusive pop-up on your company website. Email marketers widely recommend these as an attention-grabbing way of gaining more subscribers.
Incentivizing your pop-up with an offer can convince website users to click the subscribe button. Therefore, you should consider offering some form of discount or free collateral in exchange for your prospective customer’s email address.
Smartly sourced email addresses that are related to your target audience are essential for the success of any email marketing campaign.
Pick an Email Marketing Service Provider:
After you have fleshed out your email list and added plenty of contacts, you are ready to start sending out messages. You must now choose an email marketing service provider to work with, making this process more effective and efficient.
The benefits of working with an email service provider include the ability to automate the time emails are sent out, send bulk emails, split your database into audience segments, track email open rates and conversions, and customize email templates for your business.
Define Your Campaign Goals:
Before releasing your first email campaign, you must decide why you are sending the email after all. Without focus, your email marketing campaign will seem rushed or disorganized.
Some examples of goals include:
- Teaching your audience about your product or service.
- Telling people about an upcoming sale or product promotion.
- Upselling to customers.
- Trying to increase engagement on social media pages or blogs
Decide on who will be receiving your email as well as why you’re sending it. Is this campaign going out to previous customers? Or will you send it customers that have never made a purchase? Remember, the look and feel of your email must resonate with the target audience and carry the correct messaging to entice or educate it’s intended, readers.
Craft Your Email:
Now that you’ve chosen the type of email marketing campaign that you will be using, start constructing your email.
Firstly, create a catchy subject line that will give people the urge to open your mail. Try using this free email subject line tester to get some professional insight into what works and what doesn’t.
Some email marketing service providers will offer personalization for each reader, using people’s names is a great way to grab their attention, so we recommend taking advantage of this service.
Also, include images at a rate of 60/40 text-image ratio. People love pictures; they help to keep their attention and can often compliment your brand or products.
Keep the email copy short, and to the point, readers will be bored if they have to read long emails to find out why you sent the email to them. Sell the benefits of your product or service; people don’t care about how great you or your business is, they care about how they can benefit.
Finally, after you’ve sent your first campaign, make sure you keep track of your email analytics. This data includes open rates, click-through rates, and how your emails convert to sales.
Email marketing campaign data can be used to determine your Return on Investment (ROI). By calculating how cost-effective your email marketing has been, you can increase or decrease your budget accordingly.
Use this data to improve your next email marketing campaign. It’s that simple.