Applegreen serves over 40 MILLION valued customers each year. 

Choice, quality, and customer experience are the priority at Applegreen. Along with their own Braeburn and Bakewell offerings, globally renowned brands such as Marks & Spencer, Burger King and Subway generate consistently high footfall across the 121 Republic of Ireland sites.

Digital Out of
Home Advertising (DOOH)

With over 240 million annual impressions, the Applegreen DOOH Network is a powerful platform that allows your brand to instantly connect with a large, nationwide audience at the point of sale.

DOOH Services

Pump Screens

Our Pump Network of 424 landscape screens provides a great opportunity to communicate your message to customers while they refuel their car. Children and the use of smartphones are prohibited on the forecourt, which increases attentive reach, providing you with the perfect platform to deliver high quality impressions to approximately 8,000,000 cars annually.

DigiHubs

Our recently upgraded DigiHub Network of 121 portrait screens is spread nationwide. Located at the entrance to the highest footfall AppleGreen service stations, these 55-inch high-bright screens demand attention from all corners of the forecourt and are the optimum platform to serve your advertisement as customers enter the shop.

Till Screens

As the name would suggest, our Till Screen Network is made up of 500 Screens located on the checkout till at the Point of Sale. Here we give your brand one last opportunity to influence a purchase, delivering your message to customers as they prepare to pay for their goods.

Highlights

Locations

Our number one highlight is the Applegreen estate itself, comprising 121 high footfall point of sale locations, filled with ready-to-buy customers.  

Data Analytics

Our Quividi data analytics software integrates with BroadSign and delivers the finest real-time audience analytics available. This allows us to measure and optimise retail media campaigns, driving engagement and sales. 

Targeting

We have a range of targeting options on our DOOH screens, including:

  • Demographic – Male, Female, Age Range
  • Geographic – Single Site, Cluster of Sites, County, Province
  • Facility Features – EV Charging, Car Wash, Food/Coffee Outlets

Dynamic Content Delivery

Our BroadSign content management system allows multiple creatives to be uploaded, with content either played in a predetermined rotation or automatically triggered by a set of external factors such as the date, time of day, weather etc or even who is approaching the screen (male, female, couple, groups of people, age). 

Most Popular Packages

Forecourt DOOH

  • Pump Screens
  • DigiHubs

In-Store DOOH

  • DigiHubs
  • Till Screens

Full DOOH Pack

  • Pump Screens
  • DigiHubs
  • Till Screens

Add On Services

Design

Access creative design services for stunning visuals, dynamic motion graphics, and 3D elements. 

Online Integrations

Integrate QR codes and landing pages into your DOOH campaigns for enhanced engagement.

Tech Integrations

Leverage bleeding edge technology for a more efficient and connected marketing approach. 

Digital Free-Standing Display Units (DFSDUs)

Showcase your products, services, and brand story with our digital merchandising displays. 

If you require any further services to enhance your DOOH campaign at Applegreen, please click here.

Out of Home Advertising

Our OOH services are designed to complement a DOOH campaign and engage directly with customers across the Applegreen estate. These services are only available as an extension of DOOH bookings and are not available as a standalone service at Applegreen.

OOH Services

Brand Activations & Experiential Marketing

Create immersive and memorable experiences that engage, inspire, and leave a lasting impression on your audience.

Integrated Technologies

Our Integrated Technologies seamlessly weave digital innovation into any experiential campaign at Applegreen, providing precise targeting, data-driven insights, and a dynamic connection with your audience.

Data Collection

Our Data Collection services empower you with valuable insights into your audience’s behaviour, preferences, and responses. With data in hand, we refine your campaigns for optimal performance and continuous improvement.

Most Popular Packages

Digital Brand Activation

  • DOOH Screens
  • QR Codes
  • Scan to Win Campaigns
  • Landing Pages
  • In-Store Radio

Staffed Brand Activation

  • DOOH Screens
  • Trained Brand Ambassadors
  • Sampling
  • In-Store Radio

Special Build / Blox Activations

  • Personalized activation space
  • Trained Brand Ambassadors
  • Sampling
  • DOOH Screens
  • QR Codes
  • Scan to Win Campaigns
  • Landing Pages
  • In-Store Radio

Add On Services

Print

Enhance your marketing efforts with high-quality print products. 

Branded Merchandise

Extend your brand’s reach with custom-branded promotional merchandise.

Special Builds

Tailor-made brand activations, including custom kiosks and unique marketing structures.

Promobikes and Digibikes

Mobile advertising using bicycles as billboards to engage with urban audiences. 

Design

Access creative design services for stunning visuals, dynamic motion graphics, and 3D elements.

Online Integrations

Integrate QR codes and landing pages into your Applegreen campaigns for enhanced engagement. 

Tech Integrations

Leverage technology for a more efficient and connected marketing approach.

If you require any further services to enhance your OOH campaign at Applegreen, please click here.

In-Store Radio

Applegreen’s in-store radio engages with customers through a dynamic blend of music and relevant messaging. Regular 30-second adverts are impactfully delivered to inform and incentivise customers.

In-Store Radio Services

Products Promotion

Engage with customers and showcase your products in an unobtrusive and memorable way. 

Large Scale Events Promotion

Generate the widespread attention you need for a product launch, special promotion, or brand celebration.

In-Store Events Promotion

Promote in-store events, sales, and create awareness at the point of sale. 

Highlights

Targeting

We have a range of targeting options available, including:

  • Geographic – Single Site, Cluster of Sites, County, Province
  • Facility Features – EV Charging, Car Wash, Food/Coffee Outlets

Locations

Our number one highlight is the Applegreen estate itself, comprising 121 high footfall point of sale locations, filled with ready-to-buy customers. Our radio service is live at every single site.

In-Store Radio Most Popular Packages

In-Store Takeover

  • DigiHubs
  • In-Store Radio
  • Till Screens

Full DOOH + Radio Takeover

  • Pump Screens
  • DigiHubs
  • Till Screens
  • In-Store Radio

Add On Services

Content

We can craft captivating audio messaging tailored to your brand – delivering content that communicates your message and resonates with your audience. 

Production

We produce high-quality, attention-grabbing advertisements in-house, maximising the impact of your advertisement. 

If you require any further services to enhance your In-Store Radio campaign at Applegreen, please click here.

Print Media

Our Print Media services are an extension of larger DOOH bookings and are not available as a standalone service.

Print Media Services

Pump Toppers

Placed on the top of our pumps, to communicate to refuelling motorists.

Bollard Covers

These printed covers provide added brand exposure on the forecourt.

Balloons and Bunting

Branded balloons & bunting contribute to a memorable customer experience. 

Roller Banners

Showcase product information and promotions in an impactful manner. 

Ceiling Signage

A highly visible platform to communicate your message.

Posters

Wall, window and door posters available.

Wobblers & Mats at Till

  • Branded wobblers, attached to the edges of checkout counters, draw the eye with their movement.
  • Branded mats placed at the point of sale to re-enforce your messaging.

Add On Services

Design

We provide creative design services for print, dynamic motion graphics, and 3D elements. 

Print

Large and small format printing is available.

If you require any further services to enhance your Print Media at Applegreen, please click here.

Online Enhancements

Our online enhancements are the perfect extension for DOOH campaigns – designed to boost reach, engagement and effectiveness. 

Online Enhancements at Applegreen

These enhancements are crafted to unlock the full potential of your brand. Amplify your reach, deepen audience engagement, and enhance overall campaign effectiveness through our cutting-edge online solutions. Integrate QR codes into your DOOH artwork for an interactive experience. These codes lead consumers to a dedicated landing page, offering a range of compelling options:

Data Collection

Gather valuable customer data through QR codes or landing pages, allowing you to customise future marketing efforts.

Discount Coupon/Voucher

Redeemable both in-store and online, providing a seamless transition between the physical and digital shopping experience.

Competition Entry Engage your audience with exciting competitions, fostering interaction and brand loyalty. Job Application Users are incentivized to share their information, enabling us to optimize promotions for a more personalized and effective advertising strategy. Online Game Gamify the user experience, enhancing engagement and creating a memorable connection with your brand.

Most Popular Packages

QR Code Integration

  • QR Codes

Full Online Enhancement

  • QR Codes
  • Landing Pages
  • Content Design
  • Data Collection

Add On Services

Explainer Video

Create engaging videos that explain your products, services, or concepts effectively.

Content

Elevate your DOOH presence with professionally crafted and engaging content.

Design

Dynamic motion graphics, and 3D elements. 

Web Development & Hosting

Professionally built landing pages for customers to engage with. 

If you require any further services to enhance your campaign at Applegreen, please click here.

Our Clients

AIB

Interesting, Eye-catching, Effective, Professional and Fun.

We have used Promobikes for several events – they don’t disappoint.

Highly Recommended.

Eleanor Roycroft,
Promotions Officer

Primeline

Working with Promogroup has been an absolute pleasure. Their dedication, professionalism, and marketing expertise have far exceeded our expectations. From day one, it was evident that Promogroup was the right choice for our needs. Their team consistently goes the extra mile to ensure our satisfaction. Their standout quality is excellent communication, keeping us informed every step of the way. Responsive, attentive, and always available, they make the process seamless.

They have been a game-changer for our marketing. Their easy-going nature, deep marketing understanding, and full immersion in our brand have boosted our business performance. We look forward to continuing our collaboration with Promogroup as our chosen marketing partner.

Anthony Fitzgerald,
Marketing Activation Manager

JIT

Huge thank you to Promogroup for their outstanding SME Marketing Service. Their marketing system not only saved us time but also increased our sales. The tailored approach and attention to detail showcased their commitment to understanding our business needs.

Promogroup's expertise in marketing allowed us to focus on core operations and handle the increased sales their system brought in. The partnership ultimately freed up time, generated more revenue and relieved a lot of stress in the process. A valuable service for any small businesses looking to grow efficiently. We’re delighted with the results so far.

Graeme Larkin,
Operations Director

Carzone

Many thanks to Promogroup for the successful DOOH campaign at Applegreen. The outcome was fantastic, surpassing our target number of Carzone app downloads by 116%. On top of this, the campaign generated huge brand awareness, allowing us to reach a nationwide audience of motorists. Despite being an OOH platform, we had the unique ability to thoroughly explore audience insights – a feature not commonly found in traditional OOH advertising. We will definitely be using Promogroup again for future campaigns.
Lisa Synnott,
Marketing Manager

Eurieka

We have been fortunate to partner with Promogroup, and can confidently assert that their marketing solutions have been instrumental in elevating our advertising reach and, consequently, our overall business success.

Promogroup's SME Marketing system has transformed the way we connect with our target audience. Their team took the time to understand our specific needs, goals, and the unique challenges we face in our industry.

Eurieka are proud to have Promogroup as a trusted partner. We look forward to continuing this partnership and are excited about the possibilities that lie ahead.

Robert White,
Managing Director

Hales Freight

Advertising at Applegreen has allowed us to enhance our presence in the logistics industry and promote our palletised freight service to targeted audiences countrywide.

The notable increase in our brand visibility has allowed us to connect with a much wider audience, which in turn has had a positive effect on our sales.

We can’t recommend Promogroup and their DOOH service enough. Our experience has been marked by exceptional improvements in brand visibility, communication and customer enquiries.

Paul Egan,
UK & Ireland Sales Director

Interested in discussing our services to promote your business?

We’ll customize strategies of promotion specifically tailored to your business and its customers. Our experts will design engaging DOOH campaigns, create landing pages, and integrate technologies to maximise your performance.

Interested in Promoting Your Business at Applegreen?

We can create a campaign tailored specifically to your business and it’s customers.

Please fill in the form below to get started: