A Digital Out-of-Home (DOOH) network is a collection of digital screens or billboards located in public spaces such as urban centers, retail areas, transport hubs, and roadside locations. These screens display dynamic advertisements and provide a modern, engaging alternative to traditional static billboards.

DOOH advertising uses digital screens to deliver static, animated, or video advertisements to target audiences in specific locations. Campaigns can be scheduled, updated in real-time, and tailored to specific demographics, locations, or time slots.

Programmatic advertising refers to the automated buying and selling of ad space using real-time bidding technology. It allows advertisers to target audiences more effectively by leveraging data such as location, time of day, and audience behavior.

Unlike traditional Out-of-Home (OOH) advertising, which relies on static, printed billboards, DOOH screens can display dynamic, interactive, and time-sensitive content, offering greater flexibility and engagement potential.

DOOH screens are commonly found in high-traffic areas, including city centers, shopping malls, transport hubs, airports, train stations, bus stops, stadiums, and along major roads.

• High visibility in high-traffic areas
• Flexibility to change content in real-time
• Precise audience targeting using programmatic tools
• Enhanced engagement with dynamic and interactive formats
• Integration with mobile and online campaigns for omnichannel marketing

Yes, DOOH campaigns can be targeted by location, time of day, audience demographics, and even weather conditions using data-driven technologies.

DOOH screens support static images, dynamic animations, full-motion video, and interactive content, making them suitable for a wide range of campaigns.

DOOH is effective for industries such as retail, food & beverage, entertainment, travel, technology, financial services, and public health campaigns.

Yes, one of the key advantages of DOOH is its flexibility. Content can be updated in real-time or scheduled for specific times or events.

Campaign success can be measured through data analytics, including impressions, audience demographics, engagement rates (for interactive ads), and integration with online campaigns for conversion tracking.

Real-time bidding (RTB) is a programmatic technology that allows advertisers to bid for ad placements on DOOH screens in real time, ensuring efficient use of budgets and precise audience targeting.

Geotargeting is the practice of tailoring ads to specific geographic areas. In DOOH, this means displaying ads on screens located in regions or zones relevant to the target audience.

Campaigns can run from a single day to several months, depending on the advertiser’s goals and budget.

Yes, restrictions vary by network and region, but typically content related to tobacco, adult material, or political messaging may be prohibited.

Dynamic content changes based on external factors like weather, time of day, or live events. For example, an ad could promote ice cream on a hot day and hot drinks when it’s cold.How do I book a DOOH campaign?

Simply get in touch with our team to discuss your needs, and we’ll guide you through the booking process.

The cost varies based on factors such as location, screen format, duration, and audience reach. Campaigns can be customized to fit a range of budgets.

Yes, DOOH can complement mobile, social media, and online advertising campaigns to create a seamless, multi-channel experience for consumers.