Velo‘s campaign strategy aimed to captivate and engage on-the-go consumers, maximizing visibility at Applegreen’s gas stations. The execution involved:
Media planning and scheduling to ensure optimal exposure.
Seamless integration with the digital network for a unified brand experience.
Velo’s campaign strategy aimed to captivate and engage on-the-go consumers, maximizing visibility at Applegreen’s gas stations. The execution involved:
Velo enjoyed unrivaled visibility on the DigiHubs and Pump screens, reaching a wide and diverse audience.
High audience engagement with Velo's creative content translated into brand recall and consumer interest.
The campaign contributed to enhanced brand recognition and market share.
Velo’s strategic takeover of Applegreen’s digital network was a resounding success, reinforcing the brand’s presence and impact in the highly competitive market. By utilizing DOOH at Applegreen stations, Velo effectively engaged with its target audience, leaving an indelible impression and achieving its campaign objectives
This case study demonstrates how Velo leveraged DOOH advertising to create a strong brand presence and connect with consumers effectively at Applegreen in Ireland.
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