The campaign sought to create heightened awareness and enthusiasm surrounding Vuse's Black Friday deals among the Dublin audience. These offers were designed to captivate both local and international vapers, enticing them with attractive discounts on Vuse products.
In line with Vuse's broader strategic goals, this campaign aimed to bolster the brand's reputation and overall growth within the Irish market. By establishing a significant presence in Dublin, Vuse aimed to solidify its position as a leading choice for vapers in Ireland.
The timing of this campaign couldn't have been better. As the campaign dates fell just ahead of the Christmas season, Vuse intended to leverage the holiday spirit to increase sales. The campaign aimed to communicate that Vuse products were the ideal choice for holiday shoppers, given their wide range of flavours and the unbeatable convenience of Black Friday deals.
The campaign strategically placed 4 Promobikes at high-traffic locations across Dublin, ensuring maximum visibility and engagement with the local populace.
By catering to both local and international vapers, Vuse demonstrated a commitment to meeting the needs of a wide-ranging customer base.
The campaign not only featured Black Friday offers but also highlighted the extensive flavour selection that Vuse offered. This showcased Vuse's product diversity and appealed to vapers with varying tastes.
The convenience of Black Friday deals was a central theme. By underlining the ease of access to these promotions, Vuse aimed to draw in shoppers looking for hassle-free holiday shopping.
For more information on our Ad Campaigns or any of our other sales, marketing and promotional products, please contact us
