Vuse's Experiential Campaign
Summary:
- Client
- Vuse
- Dates
- September to October 2020
- Media Used
- 3 DigiBikes, 1 DigiVan, 1 Vype-branded van with a big digital screen
- Campaign Objectives
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- Introduce Vuse ePods: Successfully introduce and promote the new Vuse ePods to the Dublin market.
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- Maximize Exposure: Ensure high visibility and brand exposure to potential consumers.
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- Generate Interest: Generate interest and curiosity among the target audience regarding the ePods.
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- Drive Sales: Encourage the purchase of Vuse ePods.


Introduction
Location and
Targeted Area's:
Strategy and Execution:
The campaign utilized a diverse fleet of assets, including 3 DigiBikes positioned at high-footfall locations and 1 DigiVan with a big digital screen to display captivating Vuse ePod content.
The Vuse-branded van roamed throughout Dublin, engaging with consumers, delivering brand messages, and showcasing the product features.
Promogroup's team of experienced Brand Ambassadors interacted with passersby, providing information about the Vuse ePods, and creating memorable experiences.
Results and Impact
The strategic placement of DigiBikes, the DigiVan, and the Vype-branded van with a digital screen ensured substantial visibility.
The experiential approach engaged consumers directly, resulting in heightened interest and product inquiries.
The campaign successfully introduced and created awareness about the new Vuse ePods.
The engagement and trial of Vuse ePods led to increased sales and market presence.


Conclusion
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