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DOOH
We manage multiple Digital Out of Home networks, which is perfect for brands to reach their targets both locally, or nationwide.
We offer impactful and engaging Digital Out of Home Advertising services such as:
The AppleGreen Digital Network has 120 screens spread nationwide across 116 service stations, which generate over 100 million Opportunities To See per annum.
The Grafton Barber have over 50 stores across The Republic of Ireland, UK. Our screens are all located in prominent locations. With a combination of Internal, External Displays, you will reach our client base of 160k+ men per month.
The Social D Network is made up of 70 ‘Internal’ screens at Point of Sale, and 45 ‘Outdoor’ Beer Garden Screens at High-footfall, High-volume venues in Ireland. The POS Screens are within 10 feet of the Bar counter where its proven they influence the brand call.
Expert Electrical offer their digihub services, consectetur adipis elit, sed do eiusmod tempor incididunt ut lab ore et dolore magna aliqua.
Unlike traditional OOH, where ad space is booked manually for a fixed period, programmatic DOOH allows advertisers to purchase digital billboard space in real-time using demand-side platforms (DSPs).
Uses data such as demographics, location, weather, and time of day to serve relevant ads.
Can target commuters, shoppers, or specific audience segments based on real-time insights.
Advertisers can adjust creatives, budgets, and ad schedules instantly.
Ads can change based on conditions like weather (e.g., sunscreen ads on sunny days) or events (e.g., sports-related ads before a big game).
Tracks impressions, engagement, and footfall using mobile data, sensors, and AI.
Helps optimize campaigns by measuring effectiveness in real-time.
Unlike traditional OOH, where ads run continuously, programmatic DOOH allows for purchasing only when the target audience is most likely to see the ad, reducing waste.
Advertisers set their campaign goals, budget, and target audience.
The system analyses real-time data and automatically places ads on available digital screens.
Ads are displayed dynamically based on audience presence, context, and external conditions.
Programmatic DOOH brings the best of both worlds—large-scale visibility from OOH advertising and precision targeting from digital marketing. It’s particularly useful for brands that want to drive engagement while maintaining flexibility in their campaigns.
Programmatic DOOH with Promogroup delivers smarter campaigns from strategy to results. Reach the right audience at the right time with dynamic creative, real-time optimization, and powerful performance insights.
A tailored programmatic DOOH strategy that aligns with your marketing objectives.
Your campaign is live, with dynamic ad delivery based on real-time data.
A continuously optimized campaign that adapts to audience behaviour and external conditions.
Clear performance insights to measure success and inform future marketing strategies.
Our most popular packages include the DOOH Advertising Plan and can be further customized with additional plans such as Online Advertising, Web Development, Email Marketing, and OOH Advertising.
Our Add On Services allow you to enhance your marketing activities and tailor your approach to meet your specific business needs.
Access creative design services for stunning visuals, dynamic motion graphics, and 3D elements.
Leverage technology through API integrations for a more efficient and connected marketing approach.
Integrate QR codes and landing pages into your Applegreen campaigns for enhanced engagement.
Showcase your products, services, and brand story with high-definition displays.
We’re here to help you do whatever it is you do best – whether you’re a start-up or an established brand we have a service that will cater to your needs. We’d love to be your marketing partner.
