Create a Keyword Strategy
The foundation of any successful Internet marketing strategy is keywords! You’ll learn why keywords are important and how to define the right keywords to use in your Internet marketing efforts.
Optimize Your Website
Once keywords are defined, you must start incorporating them into your website pages and content. You’ll learn about on-page and off-page SEO and how to best optimize your website to get found in search.
Create Blog & Other Content
Blogging has many benefits, such as building brand awareness, credibility, and authority. It also has been shown to increase conversion rates and even search engine rankings.
Social media can exponentially expand the reach of your content and help you interact with your prospects, customers, and fans. We’ll tell you why social media participation is valuable in internet marketing and give you a jumping off point to start taking advantage of sites like Twitter, Facebook and LinkedIn for business.
Build Relationships With The Media
Public relations is an important tool in expanding your reach online. But PR consultants don’t have the corner on building relationships with journalists and bloggers. In fact, many members of the media might prefer to work directly with you as the business owner.
Follow journalists on Twitter that cover your industry, and start sharing their content and responding to their tweets. Comment on their articles. Get on their radar long before you want to pitch your news.
Traffic is great, but leads are even better! You’ll learn how to put the right systems in place to start generating precious leads from all that business blogging and social media engagement.
Offer Content Your Audience Wants
Connecting with potential customers is easier when you deliver tailored content that they can actually use.
Keep your audience’s pain points at the center of your content marketing strategy, and develop whitepapers, eBooks, guides, and blog posts that provide value to your customers. Center them on a particular product or marketing goal you have, then amplify their reach through social.
Nurture Leads With Email Marketing
Email marketing is a great way to engage with your prospects and can be a great vehicle for promoting new content and offers. You’ll find out how to best take advantage of email marketing to nurture leads and generate more business.
Making your website and emails mobile-friendly is increasing in importance every day. With more and more content being consumed on mobile devices, marketers might take steps to make sure their web properties are easy to access and view on these platforms. We’ll let you know what you should be concerned about today to be mobile-friendly.
Analyze & Refine Strategies
You’ll never know if all this Internet marketing stuff is working for you if you don’t measure your results. In this step, you’ll learn what to measure and how to use this data to modify your future Internet marketing strategies for better results.