What do we mean when we talk about digital outdoor advertising? Digital out of home (DOOH) includes two main forms of advertising, digital place-based networks and digital signage. It encompasses everything from electronic billboards to digital boards on the side of buses to kiosks at the mall. Digital out of home ads all have two […]
Most businesses aren’t really sure where to start when it comes to getting to the top of Google. They either think that simply putting up a website will put them high enough in the results to get noticed, or they think that only “special” businesses get to the top results of Google. The fact is […]
Create a Keyword Strategy The foundation of any successful Internet marketing strategy is keywords! You’ll learn why keywords are important and how to define the right keywords to use in your Internet marketing efforts. Optimize Your Website Once keywords are defined, you must start incorporating them into your website pages and content. You’ll learn about on-page and […]
