A Personalised Marketing Plan Built Around Your Business
Stop wasting time and budget on disconnected marketing activity.
PromoGroup’s Tailored Marketing System shows you what to prioritise, which channels deserve investment and what should happen over the next 90 days.
Your strategy is built around your business, audience, commercial objectives, current marketing activity and available resources.
- Business and marketing review
- Relevant channel recommendations
- Prioritised action plan
- Practical 90-day roadmap
- Private online dashboard and review call
- Recommended implementation route
Stop Guessing What to Do Next
Most businesses have no shortage of marketing options. The challenge is deciding which ones matter now. You may already be investing in separate campaigns, platforms and suppliers without knowing whether they support the same commercial priorities. Your Tailored Marketing System brings your goals, current activity, resources and opportunities into one prioritised strategy, so you can make better decisions before investing more time or budget.
- What is working and what is not?
- Who is best placed to deliver the work?
- Which audiences and commercial goals matter most?
- What budget and resources are likely to be required?
- Which channels should be prioritised now?
- What needs to happen during the next 90 days?
- What can wait or be excluded?
What You Receive
An assessment of your business, audiences, commercial goals, current marketing activity, resources and constraints.
An evidence-based review of what is working, what is missing and what may be limiting progress.
Recommendations on how to strengthen your message, differentiate the business and attract the right customers.
Recommendations for each relevant marketing area, including what should be prioritised now, scheduled for later or excluded.
Only the areas relevant to your business are included. Your TMS will not be padded with recommendations that do not support your objectives.
A recommendation on the best way to deliver the strategy, whether through:
- PromoGroup’s Monthly Marketing Service
- Separately scoped projects
- Your internal team
- Existing suppliers
- A hybrid approach
A ranked list of the actions most likely to support your commercial goals and improve marketing performance.
A practical three-month plan showing what should happen first, what follows and what needs to be in place before implementation begins.
Personalised Recommendations, Not Generic Marketing Advice
Every Tailored Marketing System follows a structured strategic framework, but the recommendations are based on your business information, available evidence, commercial goals, budget and capacity.
Channels are prioritised, scheduled for later or excluded according to their role in your wider marketing strategy, not simply because PromoGroup offers them.
The result is a focused plan built around what your business needs next.
Who the TMS Is For
- Are unsure what to prioritise
- Have marketing activity spread across multiple channels or suppliers
- Need to restructure existing marketing activity
- Are planning a new period of investment or growth
- Want better direction on budget and resources
- Need a coordinated 90-day plan
- Are considering outsourced marketing support
- Want an independent strategy before committing to implementation
Your Tailored Marketing System
One-off payment for a personalised marketing strategy built around your business.
Purchasing the TMS does not commit you to the Monthly Marketing Service or another ongoing service.
- Personalised business and marketing strategy
- Recommended implementation route
- Recommendations for the channels relevant to your business
- One online review and implementation call
- Prioritised action plan
- Private dashboard delivery
- Practical 90-day roadmap
- One round of factual corrections
The fee covers strategy and planning. It does not include:
- Campaign setup or ongoing management
- Media bookings, printing or installation
- Website or landing-page development
- Media spend, software or third-party supplier costs
- Creative, copy or campaign asset production
- Extended consultation or strategic revisions after approval
- Email automation development
- Ongoing optimisation or reporting
How It Works
Complete payment to secure your Tailored Marketing System and begin onboarding.
Tell us about your business, audience, commercial goals, current marketing activity, budget and available resources.
PromoGroup reviews your answers and supporting information. We contact you if anything important needs to be clarified. A focused consultation is arranged where additional context is required.
Your Tailored Marketing System, channel recommendations and 90-day roadmap are prepared and quality-checked.
Your completed strategy is uploaded to your private PromoGroup dashboard. We then take you through the main priorities, answer factual questions and discuss the recommended implementation route.
From Strategy to Implementation
Your Tailored Marketing System concludes with a recommendation on how the work should be delivered, based on your priorities, budget, internal capacity and existing suppliers.
You may decide to:
- Implement the roadmap internally
- Continue with PromoGroup’s Monthly Marketing Service
- Commission one or more separately scoped projects
- Work with your existing suppliers
- Use a combination of internal and external resources
Frequently Asked Questions
How long does it take to prepare the TMS?
Production begins once payment, the completed questionnaire and any required supporting information have been received.
PromoGroup will confirm your delivery date after reviewing the submitted information.
What information do you need from me?
You will complete a questionnaire covering your business, audience, commercial goals, current marketing activity, budget and available resources.
PromoGroup may contact you if anything important needs to be clarified before production begins.
Do I receive a recommendation for every marketing channel?
No. Your TMS includes the core strategic sections and recommendations for the channels relevant to your business.
Channels that do not support your current objectives will be deferred or excluded.
Does the price include implementation?
No. The TMS provides the strategy, priorities and implementation direction.
Implementation can be delivered through PromoGroup’s Monthly Marketing Service, separately scoped projects, your internal team, existing suppliers or a hybrid approach.
Do I need a consultation before starting?
Not in every case.
A focused consultation is arranged where the questionnaire and supporting information do not provide enough context to complete the strategy.
Can I use the strategy with my own team or another supplier?
Yes. The strategy can be implemented internally, by PromoGroup, through your existing suppliers or through a combination of resources.
Am I required to continue with PromoGroup after receiving the TMS?
No. The TMS is a standalone strategic service. There is no obligation to proceed with an ongoing marketing agreement.
What happens after the TMS is completed?
Your strategy is uploaded to your private dashboard and reviewed with you during an online call.
You can then decide how and when to proceed with implementation.
Know What to Prioritise Before You Invest
Get a personalised marketing strategy, relevant channel recommendations and a practical 90-day roadmap built around your business.
