Tailored Marketing System

A Personalised Marketing Plan Built Around Your Business

Stop wasting time and budget on disconnected marketing activity.

PromoGroup’s Tailored Marketing System shows you what to prioritise, which channels deserve investment and what should happen over the next 90 days.

Your strategy is built around your business, audience, commercial objectives, current marketing activity and available resources.

€749
introductory price
Standard price €999
One-off payment. No obligation to continue into an ongoing service.

Stop Guessing What to Do Next

Most businesses have no shortage of marketing options. The challenge is deciding which ones matter now. You may already be investing in separate campaigns, platforms and suppliers without knowing whether they support the same commercial priorities. Your Tailored Marketing System brings your goals, current activity, resources and opportunities into one prioritised strategy, so you can make better decisions before investing more time or budget.

It answers:

What You Receive

Business and Marketing Review

An assessment of your business, audiences, commercial goals, current marketing activity, resources and constraints.

Current Marketing Position

An evidence-based review of what is working, what is missing and what may be limiting progress.

Audience and Positioning

Recommendations on how to strengthen your message, differentiate the business and attract the right customers.

Channel Priorities

Recommendations for each relevant marketing area, including what should be prioritised now, scheduled for later or excluded.

Only the areas relevant to your business are included. Your TMS will not be padded with recommendations that do not support your objectives.

Potential areas include:
Tailored Marketing System
Search engine optimisation
Online advertising
Email marketing and CRM
Digital out-of-home advertising
Out-of-home advertising
Implementation Recommendation

A recommendation on the best way to deliver the strategy, whether through:

  • PromoGroup’s Monthly Marketing Service
  • Separately scoped projects
  • Your internal team
  • Existing suppliers
  • A hybrid approach
Priority Action Plan

A ranked list of the actions most likely to support your commercial goals and improve marketing performance.

90-Day Roadmap

A practical three-month plan showing what should happen first, what follows and what needs to be in place before implementation begins.

Personalised Recommendations, Not Generic Marketing Advice

Every Tailored Marketing System follows a structured strategic framework, but the recommendations are based on your business information, available evidence, commercial goals, budget and capacity.

Channels are prioritised, scheduled for later or excluded according to their role in your wider marketing strategy, not simply because PromoGroup offers them.

The result is a focused plan built around what your business needs next.

Who the TMS Is For

The TMS is designed for SMEs that need to make coordinated decisions across more than one area of marketing.
It is particularly relevant where you:

Your Tailored Marketing System

One-off payment for a personalised marketing strategy built around your business.

One-off payment
Standard price
€999
introductory price
€749

Purchasing the TMS does not commit you to the Monthly Marketing Service or another ongoing service.

Included
What is not included

The fee covers strategy and planning. It does not include:

How It Works

Start Your TMS

Complete payment to secure your Tailored Marketing System and begin onboarding.

Complete the Questionnaire

Tell us about your business, audience, commercial goals, current marketing activity, budget and available resources.

Information Review

PromoGroup reviews your answers and supporting information. We contact you if anything important needs to be clarified. A focused consultation is arranged where additional context is required.

Strategy Development

Your Tailored Marketing System, channel recommendations and 90-day roadmap are prepared and quality-checked.

Dashboard Delivery and Review

Your completed strategy is uploaded to your private PromoGroup dashboard. We then take you through the main priorities, answer factual questions and discuss the recommended implementation route.

Need a marketing plan built around your business?

Your Website & Marketing Snapshot shows the most visible opportunities.

A Tailored Marketing System goes deeper. It reviews your business, audience, current marketing activity and channel priorities, then turning them into a 90-day roadmap.