Five Ways to Conduct a Content Audit for Your Business

Track competitors, monitor your social engagement and use data to improve your content marketing strategy. Before you start creating your content marketing strategy, it’s vital that you do your homework on both your brand and your competitors. In this piece, we will discuss the five key areas to consider when implementing your content audit activity […]

How to Create Your First Email Marketing Campaign

A Step-by-Step Guide to Kick-Starting Email Marketing for your Product or Service This time next year, there will be an estimated 4.1 billion email users worldwide. Last year, 269 billion emails were sent and received every day. Contrary to what you may believe, email is still an incredibly popular communication channel. The average person checks their […]